Conference Day Cheat Sheet - 4Secure Conference Intelligence

Your Elevator Pitch (30 seconds)

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"We're 4Secure, a UK cybersecurity company. Our product, TrustedFilter, is a cross-domain security solution that protects data flowing between networks at different classification levels — like when satellite data moves from a ground station into a classified defence network. We inspect and sanitise the content so nothing harmful crosses the boundary."

Key Differentiators

We Are	We're Not
✅ UK sovereign	❌ US/foreign vendor
✅ Content inspection	❌ Just encryption
✅ Containerised (Docker)	❌ Hardware-dependent
✅ NCSC-aligned	❌ Unclassified-only
✅ Defence/CNI focused	❌ Consumer security

Your Ask

For Partners

"We're looking for hardware platforms and system integrators who serve defence and space customers. TrustedFilter can run as a container on your infrastructure."

For Customers

"We're looking for organisations that operate across classification levels — satellite ground stations, defence programmes, nuclear facilities. If you transfer data between classified and unclassified networks, we should talk."

Qualifying Questions

1. Do they operate classified networks?

"Do you work with classified or restricted data?"
"Do you have networks at different security levels?"

2. Is there a data transfer need?

"How does data move between your network segments?"
"What happens when data needs to cross classification boundaries?"

3. Is there budget/authority?

"Who handles security architecture decisions?"
"Is cross-domain security a funded priority?"

Handling Objections

Objection	Response
"We have a firewall"	"Firewalls control access. We control content crossing classification boundaries. Different problem."
"We use encryption"	"Encryption protects data in transit. We inspect what's inside before it crosses. Complementary."
"We have a data diode"	"Data diodes control direction. We control content. Many customers use both."
"We're not familiar with 4Secure"	"We're partnered with BAE Systems, Oakdoor, and OWL Cybersecurity. UK sovereign, NCSC-aligned."
"We handle that internally"	"Many organisations do. But as classification requirements grow, dedicated CDS becomes essential."
"What about Forcepoint?"	"They're focused on enterprise DLP now. Their government cross-domain business was sold in 2023."

Your Existing Partners

Partner	What They Do
BAE Systems	UK defence prime, systems integration
Oakdoor	UK sovereign secure hardware
OWL CyberSecurity	US secure hardware, data diodes

Your Target Sectors

Priority	Sector	Why
1	Space/Satellite	Ground segment data flows
2	Nuclear	OT/IT segregation
3	Defence	Classified programmes
4	OT/Industry 4.0	Manufacturing networks
5	Semiconductor	IP protection

Competitors to Watch

Company	Status	Notes
Forcepoint G2CI spinoff	Unknown name	Sold by Forcepoint 2023, now separate — find out the new name!
Airbus Secure Gateway	Active	Competitor at Airbus D&S — intelligence gathering only at Space-Comm
Nexor	UK-based	Direct competitor
OPSWAT MetaDefender	Active	CDR competitor

Post-Conversation Notes Template

      Company: _______________

      Stand: _________________

      Contact: _______________

      Role: __________________

      Email: _________________

      Key Insight: ___________

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      Follow-up: _____________

      Priority: ⭐⭐⭐ / ⭐⭐ / ⭐

End of Day Checklist

☐ Business cards collected
☐ Notes written up
☐ Hot leads flagged for 48-hour follow-up
☐ Warm leads added to CRM
☐ Competitive intelligence recorded
☐ Thank-you emails drafted
☐ Next actions scheduled

Conference Hashtags

#TechShowLondon #SpaceCommExpo #CloudSecurity #SpaceSecurity #CrossDomain